About us

At Pick a Pier, we believe that a more connected boating industry and community can make the ocean more accessible and sustainable for everyone.

That’s why we’re building the next generation of digital infrastructure for the recreational boating industry — connecting marinas, boaters, government agencies and organizations. Together with world-class partnerships, we’re reinventing the boating experience and pushing the boundaries of efficiency, profitability and sustainability. We achieve this through real-time data collection and analysis, the deployment of powerful yet intuitive software and the development of industry-wide standards.

By leveraging a centralized, AI-enabled system, created by and for the boating industry, Pick a Pier is empowering marinas to do more with the resources they have. And when marinas adopt digital tools and optimise their operations, they unlock a better experience for boaters.

Our team consists of engineers, product designers, data scientists, revenue management specialists, operation experts and others who work together to reshape the future of boating.